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In a constantly evolving business environment, the effective adoption of the latest technological trends has become a crucial differentiating element to achieve and maintain competitive advantages by organizations. However, the decision to integrate which technology is unique for each company, since it depends on its resources and capabilities, its business model and its future projection, among other elements. To address this challenge comprehensively, this brief presents a systematic approach in the form of a simple three-step toolkit, designed to guide companies in the evaluation and adoption of new technologies.