Josefina has a degree in Graphic Design and currently leads the GeneXus Branding Team. Before entering the world of technology, he faced different challenges working in Advertising Agencies and Design Studios. From that place, its objective was always through design and visual communication to ensure that small and multinational brands could tell stories and find connection with people. Within GeneXus, it plays a key role that cuts across the scope of the brand and the products and contributes to establishing unity and creating a coherent and consolidated image.
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